Aquacrete, a well-known name in its industry, wanted to bring more clarity and focus to their story. 

We began by rethinking how the brand’s structure and product categories were presented, making sure they were clear and straightforward. Our goal was to identify what mattered most to their audience and build a brand identity and website that communicated this effectively.

Working closely with the Aquacrete team, we refined the brand’s structure and developed clear value propositions for their product categories.

The visual identity was also refreshed, with new supporting materials created to communicate the brand’s purpose.

Workshops played an important role in the process. Together, we defined the brand’s focus, explored its audience, and clarified the distinct advantages of each product. 

The result is a brand and website that is simple, clear, and aligned to the needs of Aquacrete’s customers.