Kantek is a trusted and respected supplier of specialist components and materials for joinery, kitchen, wood and furniture manufacturers. After almost 40 years in the industry, it was time to refresh the Kantek brand and showcase the diverse product range while capturing the Kantek legacy and innovation.

Our challenge was to create a modern identity that honoured their reputation while enhancing their presence and appeal in the market.

We developed top-line messaging to connect with Kantek’s audience, articulate their value proposition and position their products effectively within the market.

The messaging became the foundation for refining the Kantek logo and shaping essential marketing materials, including sales collateral, digital content, and a direct mail campaign.

The new Kantek brand is a balance of technical expertise and approachability, with a warm and confident tone to strengthen trust and market presence.