Magnusson & Co

M&Co Insights

Leveraging Your Industry Awards

BY KIRSTEN MAGNUSSON

It’s awards season for the New Zealand construction industry, and if you’re lucky enough to be a nominee or a winner, then now is the time to tell your network all about it. In this challenging market, standing out is crucial for winning high-quality contracts and building a solid reputation. One powerful way to achieve this is through social proof – in other words, showcasing your construction industry awards and accolades. These validate your expertise and enhance your credibility in the eyes of potential clients. Let’s explore how leveraging these recognitions can support your construction marketing strategy.

Why Social Proof Matters

Social proof is a psychological concept where people rely on the endorsements of others to help make their own decisions. In construction, these endorsements show up as awards, certifications, and accolades, and prove your company’s reliability, expertise, and commitment to quality.

1. Building Credibility: Awards act as third-party validations of your skills and accomplishments. When a reputable organisation recognises your work, it builds trust with potential clients, including those who may be sceptical about your capabilities. Displaying these endorsements on your website, marketing materials, and social media can significantly enhance your company’s credibility.
2. Differentiating from Competitors: In the crowded construction marketplace, awards set you apart from competitors. They highlight your company’s unique strengths and achievements, providing potential clients with tangible evidence of your superior performance. This can be particularly effective in securing high-profile projects where clients are looking for proven expertise.
3. Attracting Higher-Quality Contracts: Clients often associate awards with higher quality and reliability. By showcasing these recognitions, you signal to potential clients that you are a top-tier provider capable of delivering exceptional results. This can attract higher-quality contracts since clients are typically more inclined to choose a company with a proven track record of excellence.

How to Showcase Your Awards

1. Feature Them Prominently on Your Website: Create a dedicated section on your website for awards. Include detailed descriptions and images of the project, images of the awards, and links to the awarding bodies (links are important because these support your website’s SEO – providing you with more exposure). This not only enhances your site’s credibility but also ensures that visitors can easily see your achievements.
2. Incorporate into Marketing Materials: Include information about awards in brochures, presentations, and other marketing collateral. This reinforces your expertise and helps create a positive impression during client meetings and presentations.
3. Leverage Social Media: Share your awards on social media platforms, especially LinkedIn. Highlighting awards in posts and updates can increase your visibility and reach, while also demonstrating your industry recognition to a broader audience.
4. Use in Proposals and Tenders: Incorporate details of your awards into proposals and tender documents. This not only adds weight to your submission but also provides potential clients with assurance of your qualifications and reliability.
5. Showcase Client Testimonials and Case Studies: Combine awards with client testimonials and case studies to provide a broad view of your company’s success. This combo can further bolster your reputation and appeal to prospective clients.

We Kiwis are a humble bunch and we don’t like to toot our own horns, but incorporating awards into your construction marketing strategy can be a game-changer. It will help you build credibility, differentiate from competitors, and attract higher-quality contracts.  Showcasing your achievements isn’t just about flaunting your successes, it’s about using them as a strategic tool to build trust and secure opportunities that reflect your true capabilities.

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